Frequently Asked Questions

Why do I need iTrova?
  • Startups, entrepreneurs and early-stage businesses
  • Find the capital that needs nothing in return first
  • Avoid debt
  • Avoid giving up equity
  • Limited business history or data
  • No credit or bad credit
  • Established financial identity is important at every stage of business
What is Non-Traditional Capital?
Any source or path to funding outside of traditional business loan applications.
Is iTrova Safe to Use?
  • We don’t sell, lease or share your data without previous consent.
  • All data is encrypted at rest and in transit.
  • Seeking alternative funding has no adverse impact on your credit score
  • Our partners and resources are highly validated, safe and legal. Yes there is an underworld of finance that we hope nobody ever resorts to.
What are the sources of funding opportunities?
  • We’re always on the lookout for new and unique programs and opportunities
  • Grants from nonprofit and government organizations
  • Corporate programs
  • Foundations and private donors
  • Competitions and Awards
  • Local programs and organizations
  • Specialized Lenders
  • Non-traditional loans
  • Tax Credits for even the smallest businesses
  • Crowdfunding
  • Investors
What additional resources are provided by iTrova?
  • Educational content produced and curated from a broad range of sources
  • Tool to help improve your profile and qualifications as well as monitor and track opportunities, applications, deadlines and requirements.
  • Volunteers - Based on your subscription level, network of partners provides business coaching, planning and fundraising advice on a limited basis
  • Advisors - Beyond access to volunteers, iTrova has teamed up with thousands of small business experts to provide affordable expertise

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